00 Campagna Ss23 Hero Cover Video 01 Sportmax

Sportmax SS23 Campaign

Contrasts, juxtapositions and dualisms. The manifesto of the Spring-Summer 2023 is an alchemical collage of diverse elements from which originates a perfect equilibrium of seduction and boldness. Wilma Sjoberg and Tanya Churbanova interpret the essence of the new campaign shot by Mario Sorrenti.
Campagna Ss23 01 Sportmax
Campagna Ss23 02 Sportmax
Tops and T-shirts PETALO Skirts NADAR
Campagna Ss23 03 Sportmax
Campagna Ss23 04 Sportmax
Knitwear ABAVO Skirts GESTRO
Three-dimensional motifs, optical patterns and sculptural volumes. A contemporary synesthesia contaminated by bold contrasts and dictated by a new instinctive aesthetic, for a declaration of absolute freedom.
00 Campagna Ss23 Hero Cover Video 02 Sportmax
Campagna Ss23 05 Sportmax
Tops and T-shirts ENNIO Skirts GESTRO
Campagna Ss23 07 Sportmax
Knitwear CARELLA Skirts LIRICHE Bags SANSA
00 Campagna Ss23 Hero Cover Video 03 Sportmax
Campagna Ss23 09 Sportmax
Campagna Ss23 10 Sportmax
Dresses and Jumpsuits ROSANNA
Campagna Ss23 11 Sportmax
Campagna Ss23 12 Sportmax
Tops and T-shirts PETALO Tops and T-shirts CANTER Skirts MARESCA
CREDITS:
PHOTOGRAPHER: MARIO SORRENTI
MODELS: TANYA CHURBANOVA & VILMA SJÖBERG
STYLIST: ELODIE DAVID TOUBOUL
CREATIVE DIRECTOR: HEIKO KEINATH
MAKE-UP: LISA BUTLER
HAIR: WARD
CASTING DIRECTOR: PIERGIORGIO DEL MORO
"BOUBA/KIKI"
Sportmax Spring-Summer 2023 Collection